In this energizing 43rd Hands-on Agile session on outcome-based product planning, Jeff Gothelf clarified one thing: “Roadmapping is a flawed concept in the age of Agile. Maps, by their definition, are linear, and we don’t build linear products and services anymore. We build continuous systems.” Learn more about what he considers product roadmap flaws and what you can do about them.
📺 Watch the video now: Jeff Gothelf: Outcome-Based Product Planning — Hands-on Agile 43.
🗳 Update: Join the poll and its lively discussion on LinkedIn.
🗞 Shall I notify you about articles like this one? Awesome! You can sign up here for the ‘Food for Agile Thought’ newsletter and join 35,000-plus subscribers.
🎓 Join Stefan in one of his upcoming Professional Scrum training classes!
🖥 💯 🇬🇧 Advanced Professional Scrum Master Online Training w/ PSM II Certificate — September 6-9, 2022.
📈 🔬 Join 470-plus peers and contribute to the anonymous poll for the upcoming Free ‘Product Owner and Product Manager Salary Report 2022!’
Roadmapping is a flawed concept in the age of Agile. Maps, by their definition, are linear and we don't build linear products and services any more. We build continuous systems. Nevertheless, we have to be able to create and provide some plans for our teams, leaders and customers to set expectations about the ongoing improvements and future of the services we build. How do we communicate that effectively in a continuous world? How do we ensure the voice of the customer is included in these plans?
In this talk, Jeff Gothelf discussed the concept of outcome-based product planning. Using specific examples and detailed tools, Jeff showed how taking a customer-centric look at product strategy and creating continuously improving plans ensures the teams maintain their agility, customer focus, and ultimately, the success of their product.
Jeff answered the following questions during the Q&A session. Please note that the questions were slightly edited for better readability:
Watch the video of Jeff Gothelf’s talk on “Outcome-Based Product Planning” now:
Cannot see the form? Please click here.
Jeff helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX and the Harvard Business Review Press book Sense & Respond.
Starting off as a software designer, Jeff now works as a coach, consultant and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management and human-centred design.
Most recently Jeff co-founded Sense & Respond Press, a publishing house for practical business books for busy executives. His most recent book, Forever Employable, was published in June 2020.
Now available on the Age-of-Product Youtube channel to improve learning and help your team on its path to outcome-based product planning:
See all upcoming classes here.
You can book your seat for the training directly by following the corresponding links to the ticket shop. If the procurement process of your organization requires a different purchasing process, please contact Berlin Product People GmbH directly.
I invite you to join the “Hands-on Agile” Slack Community and enjoy the benefits of a fast-growing, vibrant community of agile practitioners from around the world.
If you like to join all you have to do now is provide your credentials via this Google form, and I will sign you up. By the way, it’s free.
Support your Scrum team on its path to outcome-based product planning by avoiding common Product Backlog anti-patterns; download the free Scrum Anti-Patterns Guide:
TL; DR: Technical Product Ownership Dive deep into the benefits—or the lack thereof—of the technical…
TL; DR: System-Level Scrum Stakeholder Anti-Patterns Learn how outdated organizational structures manifest themselves in system-level…
TL; DR: Scrum Master Tasks: Let's Bust Some Myths! Rumor says that a great Scrum…